• Bonita M. Kolb Tourism marketing for cities and towns

  using social media and branding to attract tourists

  Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting...

  Engels | 246 pagina's | Routledge, Taylor & Francis Group, London | 2017

  Gedrukt boek

• 

  Simon Hudson | Louise Hudson Marketing for tourism, hospitality & events

  a global & digital approach

  Engels | 370 pagina's | SAGE, Los Angeles | 2017

  Gedrukt boek

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