Bonita M. Kolb Tourism marketing for cities and towns

using branding and events to attract tourists

Handboek toeristische marketing.

Non-fictie

Engels | 310 pagina's | Elsevier/Butterworth-Heinemann, Amsterdam [etc.] | 2006

Gedrukt boek

Bonita Kolb Marketing research for the tourism, hospitality and events industries

Engels | 224 pagina's | Routledge, Taylor & Francis Group, London | 2018

Gedrukt boek

Bonita M. Kolb Tourism marketing for cities and towns

using social media and branding to attract tourists

Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting...

Engels | 246 pagina's | Routledge, Taylor & Francis Group, London | 2017

Gedrukt boek