Faith Popcorn EVEolution

the eight truths of marketing to women

With this book, and with her consultancy agency BrainReserve, Faith Popcorn aims to deliver insights into how and why women buy and relate to brands. Interwoven in the texts are statistics on the extent to which women drive spending, and investing, and create new businesses.

Engels | 272 pagina's | Hyperion, New York | 2000

Gedrukt boek