Over the last two hundred years the West has provided cultural products to the rest of the world. The focus of this study is on culture as business, culture as a set of relationships, as consumption and production for a market. Included is the production, distribution and consumption of the kind of cultural artefacts available to Europeans over the last two hundred years: novels, non-fiction, textbooks, self-help books, newspapers, periodicals; concert music, musical instruments and musical scores; theatrical genres including opera; the recording of sound and how this changed the production of music; popular music; the birth and evolution of cinema; the growth of broadcasting; the development of the internet. Examination of how culture travels, how it is produced, transformed, adapted, absorbed and consumed; how it is shaped by audiences and politics and controlled by laws and conventional morality; why some countries excel in particular genres; of the attraction felt by Europeans towards American culture; to what extent European culture has become Americanized